Creativity without strategy is called 'art.'
Creativity with strategy is called 'advertising.'

The rethink investment strategy is focused on investments in small and mid cap companies in Europe whose listed values often suffer from a lack of understanding of the company’s business model or limited broker coverage and investor attention.

With our long-term approach as a constructive anchor investor we aim at shareholdings in the range of 10 to 30% typically built through participation in capital increases or block trades. In selected cases, we also consider majority holdings, in particular in non-listed shares.

Adequate target companies would feature a well established and profitable business model with attractive growth perspectives, a leading market position in their segment as well as a diversified customer base served with differentiated products and services which in turn creates competitive advantages. Many of these criteria are met by public small and mid caps as they already represent a positive selection through the demanding process of initial public offerings.

Outstanding companies form a solid base for long-term value growth accelerated by the application of systematic operational and strategic value enhancement programs in a partnership between incumbent management and rethink invest.